“The World of Moth” is an online community established, through Facebook, by the Endemic Species Research Institute, Council of Agriculture, Executive Yuan in April 2011. The purpose is to provide the Facebook Community service so that people in Taiwan
who are interested in moths can share information and the general public can enjoy the wonders of moths. Community members are asked to post their moth photos along with dates and locations on the platform. All members are invited to discuss and identify the moth species. The data of these moth photos are then entered into the data entry program developed by the Institute’s staff utilizing the Access software. This is how the “World of Moth” dataset is created, which currently has more than 18,000 records with most of them georeferenced. To encourage members to continue to share information, the staff organizes a number of activities throughout the year. One example is the “Moth Alerts” which is held from time to time. The staff selects and publishes a moth species which is relatively easy to identify and has no similar species; and asks the members to post photos of the moth and the temporal-spatial information. Another activity is called the “Nights of Taiwanese Moths.” For 7 to 9 days a year, a photo album is designated to each of the several areas selected in Taiwan
. The members take pictures of the moths in the area they choose and post the photos to the specified album. In addition, real life gatherings of the members are held from time to time for face-to-face interaction.