GBIF logos and identity system

Overview

GBIF logo, standard versionIn early 2015, the Secretariat began exploring then introducing some incremental changes to the GBIF logo and identity elements. The spark for this activity came from the simple but alarming discovery that the letter ‘G’ on our long-standing earlier logo was not fully reproducible. Other emerging activities offered the opportunity to expand these initial explorations and now continue in a more thorough and ongoing audit of visual styles and other identity elements.

The abiding goal throughout this work has been to make the design of all of our materials—starting with the logo mark and logotype and continuing on into our colour palette, document templates, slides, graphics and reports—simpler, more consistent and more coherent.

We'd welcome your questions and feedback via comms@gbif.org.

What's changed?

The revisions are largely incremental, but their aim is to:

  • Improve the clarity and legibility of the GBIF mark, especially at small sizes
  • Establish a clear and consistent system for displaying the mark with GBIF’s acronym, its full name and the website that serves as our primary ‘data product’
  • Reduce the complexity and number of typefaces used in print and electronic materials

The alterations made to the 2015 version of the logo specifically involve:

  1. Increasing the size of the logotype for the acronym ‘GBIF’ in relation to the mark
  2. Making the primary green color used for the mark one shade darker (Pantone PMS 362 instead of 361, if you’re scoring)
  3. Enlarging the smaller ‘petal’ in the mark (again, to improve its display at small sizes, such as a favicon or social media button or graphic)
  4. Systematizing the placement, appearance and hierarchy of display for the acronym ‘GBIF’ and the full name ‘Global Biodiversity Information Facility’, and ‘GBIF.org’
  5. Establishing consistent rules—as well as clear space requirements—for one-color and reverse-color treatments of the logo

Use of the GBIF logo(s)

We provide the files below for the convenience of our staff, our network and partners, asking that you respect the following guidelines for use.

General guidelines

  • Partners and site owners that republish GBIF-mediated data and maps should, at a minimum, cite or credit sources by including the GBIF logo on their own website and linking back to http://gbif.org. We strongly encourage partners and site owners to provide explicit credit to data holders that publish their institutions' data through GBIF.org.
  • Whenever the GBIF logo is used online, it should have an active link to http://gbif.org
  • The GBIF logo should not be animated or have states (like :hover or :focus) or scripted interactions.
  • Clear space—the empty area surrounding the logo—should be kept free of other graphic elements. 

File types

  • PNG: Preferred file for web use, due to lossless compression. Ability to use of transparent backgrounds also enables better matching of approved white, green or black backgrounds (for more information: contact comms@gbif.org)
  • JPG: Standard web format, but lossy compression makes it less preferable in many uses. Provided primarily for use in Microsoft Office documents (which has trouble with the alpha-channel transparency in PNG files) and where others specify it as required.
  • EPS: Vector-based artwork. Most flexible format for third-party distribution and use, as users can scaled this file or derivative ones to fit without degrading the image.
  • TIF: High-resolution raster file in CMYK format—for use in print only.

Minimum sizes 

Different media permit accurate reproduction at different scales. For that reason, we ask those using the logo respect not only the proportions of each version of the logo below, but also the following minimum widths. 

  • For professional printing: 10 mm
  • For digital/office printing: 15 mm
  • For web uses: 60 px

Colours

GBIF's primary green is Pantone 362C. Our conventions for translating this colour into other systems are:

  • RGB: 80-158-47
  • Hex: #509ef2
  • CMYK: 78-0-100-2

View the rest of the current GBIF colour palette here