Resources

Tools and information to support the GBIF community

Resource details

eLearning course about strategic communication by Frogleaps

Description

This free online course about strategic communication in the context of biodiversity gives good advice on how to face communication issues to different audiences, and how to develop, execute and evaluate a strategy to change attitudes and behaviour. Frogleaps is endorsed by the Commission on Education and Communication of the IUCN.

Author(s)

Frogleaps

Publisher(s)

Frogleaps, Tuesday, June 18, 2013

Abstract

In the strategic communication course by Frogleaps you will learn: (1) What is strategic communication? (2) Why is it crucial for achieving my sustainability aims? (3) How can I communicate strategically? (4) How can I develop my own Strategic communication project? (5) Which tools can I use? (6) How can I improve and reach my goals?

Bibliographic citation

Frogleaps (2013). eLearning course about strategic communication. Available online at http://www.frogleaps.org/topic/what-will-i-learn.

Contributor(s)

Hesselink, F. & van Kempen, P.P.

Rights

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Rights holder

Frogleaps