Resource

eLearning course about strategic communication by Frogleaps

This free online course about strategic communication in the context of biodiversity gives good advice on how to face communication issues to different audiences, and how to develop, execute and evaluate a strategy to change attitudes and behaviour. Frogleaps is endorsed by the Commission on Education and Communication of the IUCN.

Abstract 

In the strategic communication course by Frogleaps you will learn: (1) What is strategic communication? (2) Why is it crucial for achieving my sustainability aims? (3) How can I communicate strategically? (4) How can I develop my own Strategic communication project? (5) Which tools can I use? (6) How can I improve and reach my goals?

Citation 

Frogleaps (2013). eLearning course about strategic communication. Available online at http://www.frogleaps.org/topic/what-will-i-learn.

Author(s) 

Frogleaps

Contributor 

Hesselink, F. & van Kempen, P.P.

Publisher 

Frogleaps

Rights 

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Rights holder 

Frogleaps